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The Rise of the OVO Hoodie: Style, Culture, and Streetwear Identity

The Rise of the OVO Hoodie: Style, Culture, and Streetwear Identity

December 6, 2025 Category: Blog

In the world of contemporary streetwear, few brands have built a cultural legacy as strong as October’s Very Own (OVO). Founded by global music icon Drake, alongside Noah “40” Shebib and Oliver El-Khatib, OVO has grown from a record label into a full lifestyle brand—one that blends luxury, comfort, and unmistakable Toronto flair. Among its

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